This involves idea generation to create a schedule of press release themes and planned distribution. Press releases show a companies growth, approach to business and provision of information widely available to the public. This form of official communication strengthens the messages broadcast through brand, sales and marketing.

Press releases must be newsworthy or provide people with information that is newly available. It is essential that it is clear and will educate the reader.

Press releases can be distributed for free across newsires, submitted through to press databases at a charge or sent directly to key journalists and publications to inform them of company developments.