These little gems are a few years away from getting mass recognition. A slow burner but one of the oldest forms of multimedia on the web, podcasts will become a key source of information by 2012. Podcasts - audio programmes - like blogs, are a regular show available for download through a website or iTunes.

The opportunities with podcasts are vast. Producing roundtables is one ideal way of maximising exposure, thought-leadership and building relationships. Smallpod can help you arrange a media roundtable and record this as a podcast to be available online and shared with your key market.

smallpod’s favourite digital media is the podcast. We produce podcasts regularly for the LGBT community with contributors with backgrounds in BBC Radio One, Global Radio and LBC, TalkSport and community radio.